Blog Post #39: Instagram - Planning Teaser

Since the opening of the documentary will be the package scene, I will use one of those clips to start off the teaser. I want it to be short and simple. The package will arrive on the door step, and it will cut to black screen with documentary name. This brings attention to the theme "fashion" because the title has it in the name, and it also gives context that the package has something to do with fashion. This reinforces the theme of online purchasing and overconsumption.

The average length of a teaser is under a minute so I need to find other things I can include in it so it is at least 10 seconds.  I will choose based on whichever one looks best, and which option makes the teaser the length I want.

  • An idea I have is the title will either fade to say "documentary will come right to your door on (date)" or it will appear in a smaller font under the title.
  • Add the production studio logo.
  • Include music that adds to the atmosphere.
  • Provide additional clips in the teaser that work well (or I can keep the teaser short and add the clips to the trailer I post).
  • Add a film festival or theater that is showing the documentary when it is out.
  • Make an Instagram post talking about the release of the teaser.
This is an example of a movie trailer for a documentary. I noticed that it uses a lot of following shots and uses a handheld camera. I will make sure to include this in my documentary so it seems like a documentary more than a short film.



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