Blog Post #6: Curran and Seaton Media Theory

James Curran and Jean Seaton believe that media is driven by the logic of power and profit. Media is controlled by a small number of major companies that typically limits variety, creativity, and quality. I believe this also applies to major fashion companies. Having a majority of the fashion industry dominated by large companies and brands decreases creativity, representation, variety, and much more.

The creativity is decreased because there are less people in the field that can express their ideas. Different brands may prefer to use other materials and patterns than what is trending, so having less brands overall in the fashion industry leads to less variety. Representation also decreases because major companies will only cast certain models they think will be successful and make profit.

For example, handmade items sold on eBay tend to have better quality than fast fashion. Also, eBay has a much larger variety than only looking at the catalogue of one big brand.

Summary: Fashion is influenced by what brands and companies are big at the time. Bigger companies have more power and influence than smaller brands or one person handmaking clothes. Also, trends of sustainable fashion, or trends of fast fashion, can have a major impact on the industry too. 


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